You can run online adverts for several purposes. Sometimes your interest may be to generate some buzz or create awareness for your brand. Here are three examples of online ad campaigns.
Generate New Leads You may want to promote an eBook, white paper, webinar or demo of a new product. This is mainly to help prospects who are in the early phases of their research. With the advert, you can drive them to a special landing page where you provide details about the offer and capture key pieces of data so you can follow up when the prospect is ready.
Direct Sales You can run advertisements to sell a particular product or service, by driving prospects to a special landing page that describes your offer in detail. Your focus is on converting those prospects into sales. Direct sales is often the most common way of online advertisements.
Increase Visibility Do you have an event to promote or you want audience to be aware of your business or brand? You can run a campaign to create awareness of your products to your targeted audience. You can design special landing pages to convert visitors into prospects or customers.
The important thing in every online advertisement campaign is to know what you aim to achieve and then design a landing page to tell your prospects what to do once they clicked on your advertisement. Online advertising will give you a better ROI than the traditional ways of advertising.